The Centre for Executive Development

Home » CED Courses » Analytics For Competitive Advantage

Analytics For Competitive Advantage

Course Duration
8 week course
Course Time
Open
Course Location
Online
Start Date
Expired
January 28, 2025

Overview

 

In this eight-week 100% online course, you’ll explore why digitized business processes and data analytics are essential to the performance and competitive advantage of a modern corporation. You’ll refine your ability to ask the right questions to avoid wasted time and effort solving for the wrong issues. Discover different approaches for strategic data management and business analytics as you examine real-world cases of successes and failures with analytics-based business strategies.

Content

What you will learn :
Content What you will learn :
  • The way business analytics impacts organizational value creation
  • Why it is important to have a strategic analytics orientation
  • The role of a data scientist
  • How to identify the stages of analytics evolution
  • The challenges in creating an organizational analytics platform
  • What you should know about the changing data environment and its implications for business
  • The 4 Vs of data
  • What the “Internet of Things” has to do with business analytics
  • How analytics impacts industries and firms
  • The value of enterprise resource planning systems (ERPs) and relational databases
  • What a data management lifecycle consists of
  • The differences between data storage and processing using structured vs. unstructured data
  • Statistical and modeling techniques for data analysis
  • Essentials of data mining
  • The role of KPIs and the relationship between KPIs and analytics
  • Porter’s Five Forces Model and how it can be used to identify analytics activities
  • Two strategic levers in applying analytics: changes in measuring customer engagement and computational computing
  • Porter’s Value Chain
  • How analytics has and will continue to enhance marketing and sales processes
  • Specific marketing analytics activities that are increasingly used by many organizations today

Analytics value creation in the following areas:

  • Enterprise Risk Management
  • Finance
  • Accounting
  • Supply Chain
  • HR
  • Critical factors of enterprise analytics success
  • How to evaluate an appropriate enterprise analytics structure
  • How to manage an analytics project including value creation
  • The privacy and security challenges associated with business analytics
  • The importance of communication in the analytics process
  • The critical role of visualization in analytics
  • Different types of visualization approaches

Who Should Register?

 

This course is designed for professionals who want to create value and a competitive advantage using analytics. With its exploration into analytical tools and strategies and the impact they can have on various business areas, the course helps professionals understand the analytics capabilities they need and ways to get buy-in for implementing those capabilities throughout the organization.

Basic Requirements:

 

Bachelor’s Degree or minimum High School with preferably two to three years of working experience and good English language skills.

 

Certificate

 

Upon successful completion a “Certificate of Completion” will be issued  with both MSU and UD authorized signatories.

Price:3643 AED 4500 AED